The use of social networks has increased exponentially in recent years, making it a fundamental tool to publicize, advertise, promote and even position the products and/or services of a company. Social networks have a large amount of information about users, and this makes it possible to target our ads with great precision based on their…
The importance of a website is evident since the Internet has now become the major means of communication. It is part of the life of the vast majority of the world’s population, therefore, the growth of a company depends largely on its presence on the Internet, where it can make itself known and promote its…
CRM (Customer Relationship Management) is very important in business as it is the tool that allows the customers to be placed in the heart of the operations of businesses. As an effect, it promotes better service to the customer and creates more business opportunities. The importance of CRM lies in its ability to integrate, through…